Privacy Policy

Introduction

Anheuser-Busch Europe Ltd and its group companies (referred to in this policy as "Anheuser-Busch" and "we" respectively) are committed to protecting your privacy. This policy explains how we will handle the personal information you give us and what we learn about you from your visit to our website.

By using this site, you signify your assent to our Privacy Policy. If you do not agree to our Privacy Policy, please do not use this site.

Changes to the policy

We reserve the right, at our complete discretion, to change, modify, add, or remove portions of this policy at any time and any changes will be notified to you using the e-mail address you have given us or by an announcement on this Site.

Your continued use of this site, following the posting of changes to these terms, will mean you accept these changes.

Third party sites

This policy only applies to the web site www.michelobultra.co.uk and not to any other web site which may be linked to our site.

Transfer of personal information to the U.S.

Any personal information that you provide us will be transferred to the U.S. as this website is located on a server in the U.S. In addition, we may store any personal information that you provide us in our U.S. databases.

Information collected and the purposes for which it is collected

We may ask you for your name, age, street address, city, postcode, mobile telephone number, email address, comments, suggestions or other information. Also, your email address and/or your domain name will be automatically recognised when you visit our site.

Our purpose in gathering this personal information is to: . use it within Anheuser-Busch as we continue to work on being the world's best beer company (this use is only with respect to your comments or suggestions); . contact you to notify you that you have been selected as a winner of a contest or sweepstakes; . send you details if you are a winner of or to confirm your entry to future Michelob Ultra® competitions or events; or . send you current Michelob Ultra® mailings or other marketing information about Michelob Ultra® and our companies in which we think you would be interested through e-mail/mail/SMS messaging (if you have given us permission to do so when you have registered with us.)

You will be able to unsubscribe from receiving marketing information from us, by simply texting back "unsubscribe" at any time or by sending us a request to the contact details at the bottom of this policy.

Security

We make sure that all the information we hold on you is stored securely on our servers and we will always follow strict security procedures in storing, using and sharing the information you give us, in order to prevent unauthorised access to it.

Disclosure to third parties

We want to be very clear: we do not obtain personal information about you other than that which you choose to provide, and we will not sell, rent, trade or otherwise disclose the personal information you provide to anyone outside of the Anheuser-Busch family of companies (or any successors in title to our business) and their advertising and promotional agencies and consultants, except in those instances where you give us express permission to share this information with specific third parties.

Cookies

This site uses a session cookie to remember that you have passed the age check. Removal of the cookie would require the site to age check you before serving up each page. This session cookie does not remain either at our web site or in your computer after you close your browser or leave the web site. If you do not wish the cookie to be used then please do not use our site as it cannot be turned off for the site to work effectively.

Queries

If, at any time, you have any requests or queries concerning this policy or want to update your details, please contact us at: Michelob Ultra® Consumer Department Anheuser-Busch Europe Ltd. FREEPOST LON 7267 Richmond TW9 2BR Tel: 020 8332 2302 Or you can send an e-mail via "contact us" on this website.

Thank you for visiting our site.

Effective Date: This policy was last updated on 3rd August 2007.